chapter ii

chapter ii

3.04.2010

BOOMER$


I can't wait to watch this because a) it's going to be awesome and b) because Tom Brokaw is a babe.
"They were born between 1946 and 1964, a vast and prosperous group of Americans who lived through the Cold War, Vietnam, Watergate and the housing bubble. They wore Buster Browns, played with hula-hoops, ate at the drive-thru and watched the Beatles play on "The Ed Sullivan Show." Raised during a time of unprecedented affluence, they exhibited extraordinary optimism and faith in the future. Now, as the oldest among them approach the age of retirement, they face a world of new challenges and opportunities they never anticipated or dreamed possible."





Click here for CNBC article

2 comments:

hetyd4580 said...

I like your blog a lot, Mal...Peeps and S'mores...great name. Brokaw is deservedly a beloved icon. But he is nothing remotely approximating an expert in generations, and from what I’ve seen about his Boomer$ documentary, he is embarrassing himself with his lack of knowledge. For example, he uses that old widely-discredited 1946-1964 Boomer definition at a time when most actual experts now divide that demographic boom in births into two distinct generations: the real Boomer Generation and Generation Jones. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. And most analysts now see generations as getting shorter (usually 10-15 years now), partly because of the acceleration of culture. Many experts now believe that while there was certainly a demographic baby boom between ’46 and ’64, the actual cultural Boomer Generation was more like 1942-1953, while GenJones was born from around 1954 to 1965.

Google Generation Jones, and you’ll see it’s gotten lots of media attention, with many major mainstream media companies using this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. There are many of us GenJonesers who are quite happy to see our long-ignored generation finally recognized, and who resent media companies like CNBC broadcasting out-of-date, badly-researched material like this Boomer$ show. We should speak out against companies like this, and do what we each can to help spread awareness of GenJones, so that our generation can finally have its collective voice fully heard.

Here are some good links about GenJones I found:
http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

http://www.youtube.com/watch?v=1Ta_Du5K0jk

http://generationjones.com/2009latest.html

Mal said...

well. like i said, it will be interesting and tom brokaw is a babe. im not sure this is the kind of thing i would speak out against myself...seems there are more serious problems to exercise such intensity... child abuse, sex trafficking, socialism...? just to name a few off the top of my head... sorry but, thanks for the compliment.

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